Most Ads Suck at Getting Clients—Here’s How to Change That
Some ads make you laugh. Some look like mini-Hollywood movies (fancy, right?). Some stick in your mind for days.
But here’s the kicker: If an ad doesn’t get clients, who cares?
This article cuts through the fluff. I’m going to show you how to write ads that attract clients, generate leads, and sell products. The real deal—no gimmicks.
What NOT to Do When Writing Ads
Let’s start with what doesn’t work. Imagine you’re selling something—anything. Would you:
Dress up like a clown and hope someone laughs hard enough to buy?
Parade a puppy or kitten around because “cute sells”?
Blast epic music with flashy special effects and vague promises?
Hide what you’re actually selling because being mysterious is “in”?
Of course not. These are distractions—entertaining, maybe, but completely useless when it comes to driving action.
So let’s ditch the theatrics. Ads that convert are ads that sell—period.
The First Step to Writing a Winning Ad: Think Like a Salesman
Imagine your ad as a salesman—the kind who knows exactly how to close a deal. If you were to send this salesman to a room full of prospects, what would you want him to say?
Let’s use an example: you’re selling chiropractic care.
Step 1: Define Your Ideal Prospect
Who’s your audience? In this case, someone with back pain.
Step 2: Open with the Obvious
What would your salesman say to someone in pain?
How about:
“Hi, does your back hurt?”
Straightforward. No fluff. No distractions. Just a direct question that immediately resonates with the right person.
How to Beat the Blank Page: Start Simple
Writing ads can feel daunting. The blank page stares at you, daring you to fill it. Here’s the secret: keep it stupid simple.
Start by identifying your audience’s pain point or desire, then ask them about it. Here are some examples:
“Are you a business owner who wants to attract more clients?”
“Does your back hurt?”
“Looking to lose weight fast?”
“Want to improve your golf swing?”
“Ready to attract women effortlessly?”
Simple works because simple cuts through the noise. In a world drowning in ads, your message needs to hit fast and hit hard. No curves, no detours—just a straight line to the heart of your audience.
Final Thought: Ads That Sell, Don’t Entertain
The next time you sit down to write an ad, forget the cute, the funny, or the flashy. Focus on what matters: speak to your audience’s problem or desire, and offer the solution.
Because in the end, an ad that doesn’t sell isn’t worth a damn.
Cut the noise. Write ads that convert.
Don’t settle for ads that miss the mark. Ready to craft campaigns that actually convert? Click here to connect with us and get started today!
