One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention, and gain more clients, this article will show you exactly how to do that.
This article will show you the secret sauce.
The Pain of Writing That First Ad
Writing an ad can be daunting, especially if you're new to it. The task felt overwhelming when it came to crafting an ad for a local business. Sitting there, staring at a blank page, the feeling of being lost grew with each passing minute.
THE REAL REASON MOST ADS FALL FLAT
A formula was needed, so research was the next step. Some sources suggested using cute baby animals; others argued it wasn't professional. Some advised repeating the message; others warned it would annoy people.
With a looming deadline, it's tempting to look at competitors' ads and mimic them. This might seem like a safe bet, but it often leads to mediocre results.
After running an ad, you might ask about its performance and be met with vague terms like "brand name recognition" or "top of mind awareness." These concepts can seem elusive and don't always translate into direct sales.
CUTTING THROUGH THE MARKETING NOISE
In business, every expense is measured to ensure value is obtained. Marketing should be no different. Yet, all too often, marketing efforts are hidden behind buzzwords that make it difficult to ask about real results.
Here’s the raw truth:
“MOST BUSINESSES WASTE AT LEAST HALF OF THEIR MARKETING BUDGET. MAYBE EVEN MORE.”
That didn't sit right and needed addressing.
HOW TO STOP WASTING MONEY… AND HOW YOU CAN TOO
Determined to crack the code, a lot of time was spent experimenting. The good news? A formula was found. The bad news? It took a lot of trial and error.
But here’s a game-changing shortcut, known as ‘Pearson’s Law’:
“What is measured, improves.”
Want to skyrocket your ad results? Make every ad measurable. Add a response mechanism—a call to action that demands your audience to act. Then track that action obsessively.
This transforms ads into powerful tools for growth. When working with clients, the first rule is:
“Every ad must be measurable, no exceptions.”
No more jargon. No more vague marketing speak. Just clear, measurable, impactful results.
There are countless ways to apply this, and it works for any business, including yours. Want to know how? Reach out today and let’s revolutionize your marketing.
